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Methodological Approach

The team of Interviews & Research, applies to each objective of study, the type of data collection methodology mandated by the customer and makes such monitoring for safety and effectiveness.
The methodologies used are quantitative and / or qualitative.


Quantitative Methodologies


- Face to Face interviews
- Coincidental interviews
- Telephone interviews
- Mystery Shopper


Qualitative Methodologies

- In-Depth interviews
- Focus Groups
- playful children's Groups
- Groups of friends
- Positioning and product testing
- Other suggested by the client